While surfing the internet randomly, I chanced upon this bra by Triumph International Japan. I know this is old news to some of us, after all, it was released in 2003 and five years is a long time in lingerie fashion and trends but it is not exactly vintage lingerie! Haha!


Source: Japan Today

However, seeing this picture again reminds me of Triumph International Japan’s “No! Shopping Bag Bra” (NO! reji-bukuro bra) launched three years ago.

This anti-smoking bra is supposed to emit a certain type of fragrance that kills the craving for a smoke. Does it work? You tell me but these Japanese, you got to give them credit for coming up with so many innovative ideas.





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